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Introducing the USA's number one oil saver to the UK's foodservice and QSR market

Updating the Magnesol XL brand across print and digital

Dallas Group of America / Food Ingredients & Technology: Netherlands

Website design for Magnesol XL A second tier webpage design for Magnesol XL Magnesol XL exhibition stand design and banners at the Hotelympia trade show Press advert design for Magnesol XL

Magnesol XL is a fryer’s best friend. The world’s number one frying oil saver, Magnesol XL helps food service businesses boost profits and reduce waste.

Working with Dallas Group's UK distributor, we created a series of strategic adverts and advertorials and a product website to support the launch of Magnesol XL to the UK market. For Hotelympia, Europe’s largest exhibition for foodservice and hospitality, our exhibition stand for Magnesol XL updated brand assets created in the 1960s.

The ads generated high response rates – the highest ever for an ad in trade journal, Fry Monthly. Magnesol’s UK sales team reported that making an impact with a refreshed exhibition presence increased sales confidence, leads and conversion rates.

"Cassbinder has a natural ability to translate a brief into a fantastic end product and on every occasion has exceeded expectations. Working with Cassbinder has transformed our marketing communications and brand, but most importantly, has generated increased revenue for our business."
- Daniel Howarth, Director
  • Client: Dallas Group of America / Food Ingredients & Technology: Netherlands
  • Role: Branding, editorial design, copywriting, exhibition design, web design
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