A consultancy firm with expertise in supporting people to realise their potential in the workplace, Strategic Awareness has vast knowledge and experience in performance coaching. To support clients to attract and retain the best candidates, the company has developed a series of unique systems and tools.
As part of a B2B marketing campaign, we were asked to design a brochure that would not only raise awareness of the company’s unique approach, but would also deliver highly conceptual information in a softer, more accessible style.
By introducing playful typography enhanced by a UV spot varnish print finish, intriguing copy and vibrant colour, the mailshot was eye-catching, distinctive and made to be read.
- Client: Strategic Awareness
- Role: Print design