The Camden Society
A human rights organisation, the Camden Society manages services, social enterprise and campaigns to support people with disabilities across London and Oxfordshire.
Always focused on celebrating the achievements of the people who use the Camden Society’s services, their annual report features a full-colour calendar to showcase individual user stories. For 2013, a travel and transport theme inspired photography and quotations of people going places – both literally and metaphorically.
The design included a series of detailed illustrated maps and routes, making complex organisational reporting more accessible. A delightful series of travel quotes in response to the question ‘Where would you like to be?’ were woven through the pages. Even the balance sheet doubled up as a London walk route.
Mailed to Camden Society members, partners and funders, the calendar continues to inspire and encourage support for the charity throughout the year.
"I highly recommend Cassbinder. the team has helped define our communications and marketing strategies and, as a result, we have a coherent brand, websites that generate considerable amounts of traffic and significant interest from potential partners and funders. Cassbinder has helped us stand out in a crowded market of providers."- Denise Largin, Chief Executive
- Client: The Camden Society
- Role: Print design, art direction, illustration, copywriting